Best Klaviyo Alternatives in 2026

Omnisend is the first tool most Shopify stores try when leaving Klaviyo. It covers welcome series, abandoned cart, post purchase and winback flows out of the box, with email and SMS in the same automation builder. That combination matters, since many stores need both channels without buying two tools.

Pricing starts lower than Klaviyo for small lists, but SMS is charged separately, so model both channels together. If your store runs on Shopify and you want a familiar flow library without Klaviyo pricing, Omnisend is the closest swap on this list.

Mailchimp suits stores that also do general marketing, such as newsletters, social posts and landing pages, alongside store emails. Its template library is large, integrations are wide, and the interface is easy for small teams. For a business that is not purely ecommerce, that breadth is a real advantage.

The trade off is depth. Its ecommerce flows and segmentation are capable, but they do not match Klaviyo or Omnisend for store specific automation. Check billing rules carefully too, since unsubscribed contacts can count toward your tier. If general marketing matters as much as store flows, Mailchimp is a safe, well known choice.

Brevo, formerly Sendinblue, is the best alternative to Klaviyo for stores with a large list but moderate sending. Its free plan allows 300 emails per day with unlimited contacts, and paid plans price mainly by monthly email volume. That model can save a lot compared with per contact billing if you send a few campaigns a month to a big list.

Its ecommerce flow library is less specialised than Omnisend, and lower tiers carry contact caps that need checking. If your list is large, your sending is steady rather than daily, and you want SMS and WhatsApp on the same bill, Brevo is hard to beat on price.

ActiveCampaign is for teams that want automation logic beyond standard ecommerce flows. Its builder supports branching, scoring, conditional content and CRM workflows, which suits stores with complex customer journeys or a sales team alongside marketing. Segmentation is strong, and integrations cover most major store and CRM platforms.

That power needs time to learn, and there is no lasting free plan, only a trial. Small stores with simple flows may find Omnisend faster to set up. If your automation needs are complex and you are willing to invest in setup, ActiveCampaign gives you the most control on this list.

Drip is built purely for ecommerce, with automation based on customer behaviour across your store. Unlimited sends on its plans help stores that email often, since you are not penalised for frequency in the same way as volume priced tools. Its workflow builder is deep, with branching based on purchases, page views and engagement.

Entry pricing is higher than Omnisend or Brevo, and its template range is narrower than Mailchimp. If you send often, need behavioural automation, and want a store only tool, Drip is a strong specialist pick. If you send rarely, a volume priced tool will cost less.

MailerLite suits small businesses that want email marketing without a steep learning curve. Its editor is clean, automation covers the main flows, and landing pages and websites are included. The free plan covers small lists, which makes it easy to test before paying.

It is not as ecommerce focused as Omnisend or Drip, and SMS support is limited. If your store needs are modest and you value simplicity and price, MailerLite is a good fit. If SMS is a core channel, look at Omnisend or Brevo instead.

Constant Contact is the easiest tool here for beginners and local businesses. Its templates, event tools and social posting cover the marketing a small shop needs, and support is a known strength. Setup is quick, and the interface avoids jargon.

Automation is lighter than ActiveCampaign or Drip, and there is no free plan beyond a trial. If you run a small store or local business and want simple, reliable email marketing with good support, Constant Contact fits well. If you need deep ecommerce flows, a specialist above will serve you better.

Attentive is built for larger direct to consumer brands where SMS drives a large share of revenue. It combines SMS and email with list growth tools, such as sign up units, and a strong focus on compliance and deliverability. That focus matters for SMS, where consent and carrier rules are strict.

Pricing is custom and aimed at larger brands, so small stores will find better value elsewhere. If SMS is your main channel and your list is large, Attentive is the specialist to shortlist. If email is your main channel, start with Omnisend or Brevo.

GetResponse suits stores and creators who want more than email in one tool. Funnels, landing pages, webinars and automation sit alongside email campaigns, which helps if you sell courses, events or products through funnels as well as a store. Its free plan covers small lists for testing.

Ecommerce depth varies by platform, so check your store integration before committing. If you need funnels and webinars alongside store email, GetResponse offers a broad package. If you need pure store automation, Omnisend or Drip are more focused.