Free Google Business Profile audit tool
Run a 20-point audit on any Google Business Profile, see exactly how it stacks up against the competitors ranking above you, and get a prioritized AI action plan you can hand to a client. Free with a free ProMapRanker account - no credit card.
Start freeWhat is a Google Business Profile audit?
A Google Business Profile (GBP) audit is a structured review of the signals Google uses to decide whether your profile shows up in the Map Pack and local results - categories, photos, reviews, your description, services, Q&A, attributes, and the consistency of your name, address, and phone number. A weak or incomplete profile gets buried no matter how good your website is. The audit finds the gaps, ranks them by impact, and tells you what to fix first.
Why GBP completeness matters
Google tends to favor profiles that are complete, active, and consistent. A missing primary category, thin photos, or an empty services list can quietly cap how often you appear - while competitors fill those gaps and pull ahead.
It's not just a checklist
Anyone can list 20 fields. The hard part is knowing which gaps actually cost you customers in your area. Our audit benchmarks you against the businesses already ranking, so you fix what moves the needle.
Built for owners and agencies
Run it on your own profile to find quick wins, or run it on a prospect's profile to win the deal with a branded report that shows exactly where they're losing ground.
What our free GBP audit checks
20 checks across the parts of your profile Google weighs for local visibility - from completeness to NAP consistency - plus a competitor benchmark.
Categories
Primary and secondary category coverage - one of the biggest ranking levers, and the one many profiles get wrong.
Photos & media
Photo count, recency, and coverage. Thin or stale media can signal an inactive profile.
Reviews
Review count, average rating, response rate, and review velocity - plus the topics customers actually mention.
Description
Whether your business description is present, complete, and using language that matches local intent.
Services & products
Whether your services list is filled out - an empty services section is a common, costly gap.
Questions & Answers
Q&A coverage, so you control the answers instead of leaving them to strangers.
Attributes
Accessibility, amenities, and business attributes that help you match more specific searches.
Hours & business info
Whether core profile details - hours, contact info, and key fields - are complete and filled in.
NAP consistency
Name, address, and phone consistency - the foundation of local trust signals.
Competitor benchmark
A side-by-side table comparing your profile to the businesses ranking around you, so gaps are obvious.
You get more than a score
Competitor benchmark table
See category, photo, and review counts for your top competitors next to yours. Stop guessing why they outrank you.
Review topic analysis
The audit surfaces the themes customers raise in reviews - what they praise and what they complain about.
AI action plan
A prioritized, plain-English list of fixes ordered by impact, so you know exactly what to do next Monday morning.
White-label PDF export
Export the full audit as a branded PDF with your logo and colors - ready to send to a client or use in a pitch. White-label is included on every plan.
ProMapRanker vs. a generic audit
| Feature | Free quick-check tools | ProMapRanker GBP audit |
|---|---|---|
| Number of checks | A handful | 20 checks |
| Competitor benchmark table | No | Yes |
| Review topic analysis | No | Yes |
| Prioritized AI action plan | No | Yes |
| White-label PDF export | No | Yes, every plan |
| Geo-grid rank scans included | No | 3x3 to 21x21 with heatmaps |
| Cost to start | Often email-gated | Free, 150 credits, no card |
The audit is one part of a full local rank tracking platform - a practical Local Falcon and BrightLocal alternative built for agencies and local businesses.
How it works
1. Create a free account
Sign up in under a minute. You get 150 free credits with no credit card required.
2. Find your business
Search and select your Google Business Profile. Save it for repeat audits and rank scans later.
3. Run the 20-check audit
We score completeness, pull competitor data, and analyze your reviews automatically.
4. Get your plan & export
Read the AI action plan, then export a white-label PDF to keep or share with a client.
Frequently asked questions
Is the GBP audit really free?
Yes. Create a free account and you get 150 credits with no card required. The audit runs on those credits, and credits roll over and never expire while you're subscribed.
What's the difference between a GBP and GMB audit?
None - Google renamed Google My Business (GMB) to Google Business Profile (GBP). A free GMB audit and a free GBP audit are the same thing. We use the current name.
Do I need to verify my own profile?
No. You can audit any public Google Business Profile, including a prospect's or competitor's, which is what makes it useful for pitching new clients.
Can I remove your branding from the report?
Yes. White-label PDF export with your own logo and colors is included on every plan, including while you're on free credits.
What else comes with the account?
Geo-grid Google Maps rank scans with heatmaps, competitor gap analysis, scheduled scans, rank-drop alerts, trend charts, and white-label share links. See pricing for the full breakdown at $19, $39, and $79 per month.
What if I'm not happy?
Every paid plan is backed by a 7-day money-back guarantee. And you can do plenty on the free credits before you ever pay.
Find out why you're not ranking - free
Run a 20-check Google Business Profile audit, see how you compare to the competition, and get your AI action plan. Free account, 150 credits, no credit card.
Start free