Best Visibility Checking Software in 2026

Profound is the enterprise end of this category, built to track how a brand appears across major AI engines and to turn those answers into reports for large teams. It stores answers and citations, tracks competitors on the same prompts, and supports the access controls and integrations that big firms expect. A short trial lets you test a small prompt set before a sales conversation.

The trade-off is price and fit. With custom pricing, small businesses cannot budget from a public rate card, and the platform is more than a solo marketer needs. For a brand with serious AI search exposure and many stakeholders, though, Profound gives the depth and governance that cheaper tools skip.

Peec AI is a strong default for marketing teams that want a clear, usable view of AI visibility. You set prompts, pick models, and see where your brand is mentioned, cited, or left out, next to competitors on the same questions. A demand score helps you weight prompts by how much buyers care about each question, which keeps the report focused on revenue, not vanity queries.

The Starter plan at $95 per month covers 50 prompts and one project, which suits a single brand. Agencies and multi-brand teams will need a higher tier for more projects. Peec AI earns its place here because it is easy to read, easy to explain to a client, and priced for teams that are not enterprises.

Otterly is the cheapest credible way to start checking AI visibility. The Lite plan at $29 per month tracks 15 prompts daily across ChatGPT, Google AI Overviews, Perplexity, and Copilot, which covers the surfaces most buyers meet first. Setup is quick, and a 7-day trial lets you see real answers before paying.

Limits are plain. Fifteen prompts will not cover a large product range, and adding Claude, Gemini, or AI Mode costs extra. API access also waits for higher tiers. For a small business testing whether AI visibility matters, Otterly is the right first spend, with room to grow into Standard when prompt count rises.

Scrunch suits mid-size and larger brands that want both answer tracking and site checks. Its Starter plan at $300 per month covers hundreds of custom prompts, and it looks at how AI crawlers read your pages, not just what answers say. That second view helps when a brand is missing because its pages are hard for crawlers to use, not because the product is weak.

Price keeps it out of reach for solo operators, and API access waits for Enterprise. For a brand team that needs prompt volume, competitor share of voice, and crawler insight in one place, Scrunch is a coherent package, with a 7-day trial to test it first.

AthenaHQ stands out because its free plan is real tracking, not just a demo. The Essential plan offers 300 credits, with one credit equal to one AI answer, so you can run genuine prompts and see genuine results before paying. Paid plans widen model coverage, which helps teams that need to watch many engines at once.

The jump to $295 per month for Starter is steep, so the free tier is best used as a test, not a long-term home for heavy tracking. If you want to prove the value of AI visibility work to a boss or client before spending, AthenaHQ is the easiest way to do it with real data.

Semrush sells AI Visibility as a Toolkit add-on at $99 per month per domain, billed annually, with 25 custom prompts. For a team already paying for Semrush, that is a natural next step: the same login, the same reporting habits, and AI rankings next to classic keyword data. It covers the main engines buyers meet, including ChatGPT, Google AI surfaces, Gemini, and Perplexity.

Twenty-five prompts is a small set, so you must choose questions with care. Teams that need deep prompt coverage or raw answer exports should check those details in a demo. As an add-on for an existing Semrush team, though, it is the lowest-friction way to start.

Ahrefs Brand Radar adds AI answer tracking to a platform many SEO teams already use. It watches major AI surfaces and shows brand mentions, citations, and competitor presence, with daily custom-prompt checks on paid indexes. A free checker gives a first taste without signup, which is useful for a quick brand check.

Pricing needs care. The index starts at $199 per month per platform index, on top of the Ahrefs subscription itself, so the total is higher than the headline suggests. For teams already invested in Ahrefs, that integration is worth it. For a team starting from zero, a standalone tool such as Peec AI or Otterly may be cheaper.

Rankscale uses credits rather than fixed prompt counts, which suits agencies with uneven workloads across clients. Its Pro plan at $99 per month covers a large credit pool and wide engine coverage, including ChatGPT, Claude, Perplexity, Gemini, AI Mode, AI Overviews, Copilot, and others. White-label reporting helps agencies present results under their own brand.

Credit systems reward careful planning and punish careless prompt lists, so budget prompts before you buy. The cheapest yearly-only tier also locks you in for a year. For agencies that want broad coverage and flexible allocation across clients, Rankscale is a practical pick, with a 7-day Pro trial to test it.