Best Tools for Tracking LLM Visibility in 2026

Otterly.ai is the clear starting point for a small brand that wants to know whether AI answers mention it at all. The Lite plan at $29 per month covers 15 prompts with daily checks across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, which is enough for a core product list and a few competitor terms. Reports are simple enough for a small marketing team to review weekly without a data analyst.

The catch is scale. Fifteen prompts cover a niche well, but a brand with many products, locations, or buyer questions will need a higher tier at $189 for 100 prompts or $489 for 400 prompts in recent listings. Extra engines such as Gemini and Google AI Mode can also cost more, so check the plan page for the engines you actually need.

Peec AI suits agencies and mid-size teams that need to track a brand and its rivals together. Starter at $95 per month covers 50 prompts, Pro at $245 covers 150, and Advanced at $495 covers 350, with daily tracking and unlimited users in recent listings. That structure makes it easy to price a client program by prompt count, and reports compare a brand against competitors in a readable format.

The limit is engine choice. Entry plans let a team pick a subset of models, such as ChatGPT, Perplexity, and Gemini, rather than every engine at once, so a team that needs Claude or Copilot coverage should check the tier that includes them. Peec AI is a strong mid-market pick, not the cheapest entry point.

Profound is the enterprise name in LLM visibility, with coverage across ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, and other AI surfaces in recent listings. Its analytics go beyond mention counts to citation sources, conversation volume, and how AI answers describe a brand, which helps large teams justify content and PR work. The Starter plan is listed at $99 per month in recent comparisons, which makes it accessible to test.

The catch is that entry coverage can be narrow, with ChatGPT only on Starter in some listings, and full multi-engine tracking sits on higher tiers. Small brands should start with Otterly.ai or Peec AI, and move to Profound when AI visibility becomes a board-level channel with a budget to match.

Sona AI Visibility stands out for B2B teams that must show what AI visibility earned, not just that it rose. It tracks mentions and competitor mentions across 11 engines, connects citations and prompts to pipeline and revenue on one timeline, and tracks which AI crawlers reach pages from server logs or an edge worker without a JavaScript tag. Brands start at $75 per month billed annually, with agencies from $199 per month in recent listings.

The trade-off is setup. Revenue linking works best when a CRM and pipeline data are connected, so a team without that setup will get mention data first and revenue data later. For a B2B team that already tracks pipeline, Sona is one of the most useful tools in this list.

Scrunch AI focuses on how AI assistants describe and use a brand, not just whether they name it. It covers ChatGPT, Claude, Gemini, Perplexity, and more, separates custom prompts a team writes from industry prompts that reflect real buyer questions, and gives guidance on content and agent pages. Recent listings put Starter from $250 per month billed annually or $300 monthly, with Growth higher.

The catch is price and scope. Scrunch AI suits teams with a large prompt library and a content program to act on the findings, not a small brand testing AI visibility for the first time. Check the current pricing page, because billing terms change the monthly figure.

Semrush AI Visibility Toolkit suits teams that already live in Semrush. AI mention and citation data appear next to classic rankings, keyword gaps, and site audits, so a team can see a ranking drop, an AI citation gap, and a content gap in one dashboard. That pairing saves time for SEO teams that report both classic and AI visibility to clients.

The limit is pricing clarity. AI Visibility is an add-on with its own terms, so existing Semrush users should check the add-on page for prompt limits and engine coverage before assuming it is included. Teams that do not use Semrush will get better value from a dedicated tool such as Otterly.ai or Peec AI.

Ahrefs Brand Radar suits SEO teams that already use Ahrefs for backlinks and keyword research. It tracks brand mentions across AI answers using a large prompt index, and it pairs that data with the backlink and content data Ahrefs is known for. Custom prompts are listed from $50 per month in recent comparisons, with the AI Visibility Index from $199 per month.

The catch is cost stacking. Brand Radar sits on top of an Ahrefs plan, so the total monthly cost is higher than a standalone tool, and a team that only needs AI tracking will pay for research features it may not use. For an Ahrefs-first team, though, keeping AI data in the same suite is a real workflow win.

AthenaHQ suits teams that want tracking plus a plan for what to change next. It monitors brand visibility across AI engines, including Claude in recent listings, and pairs the data with optimization recommendations, so a team gets actions rather than a chart alone. That strategy layer helps content and PR teams prioritize pages, reviews, and citations.

The limit is transparency and fit. Entry pricing is not stated plainly on the site in recent listings, so a buyer needs a sales conversation to price it, and a small team that only wants a weekly mention count will find AthenaHQ more than it needs. Use it when AI visibility is a strategy program, not a curiosity check.