Best Data Broker Removal Service in 2026
Key takeaways
- Incogni is the best value automated option for most people, while DeleteMe suits people who want human handling and detailed reports.
- Optery suits people who want proof of each removal or a free exposure report before paying.
- Aura suits people who also want identity theft protection, credit monitoring and a VPN in one bundle.
- No service can remove all personal data everywhere, and listings often return if you cancel, so ongoing monitoring matters.
- Prices are usually annual, and broker coverage claims vary by plan, so compare the tier you will actually buy.
Quick comparison
| Pick | Great for | Pricing starts at | Free tier | |
|---|---|---|---|---|
| Automated removal value | $95.88 per year | No | Visit | |
| Human-verified removals | $129 per year | No | Visit | |
| Proof and free exposure report | Free | Yes | Visit | |
| Removal plus identity protection | $144 per year | Free trial | Visit | |
| Guided privacy management | $250 per year | No | Visit | |
| Power users and aliases | See website | No | Visit | |
| Cheapest basic removal | $19.99 per year | No | Visit | |
| Simple removal plus monitoring | See website | No | Visit |
The best data broker removal services
Data broker removal services send opt-out requests to people-search and data broker sites, follow up when listings return, and report what was removed. Coverage, proof and price differ a lot.

Incogni is the most hands-off option here. You provide the personal details it needs to find your listings, and it sends removal requests to its broker list, follows up over time, and tracks progress in the app. That automation matters, because brokers often republish data, so a one-time cleanup rarely lasts. Listings in October 2026 showed Standard at about $95.88 per year, or $7.99 per month on annual billing, with Unlimited higher.
The main limit is that custom removals from sites outside the main list need the Unlimited tier. Incogni also has no free tier, so you pay before you see your full exposure. For most people who want a set-and-forget service at a fair price, it is the best starting point. If you have stubborn listings on unusual sites, DeleteMe human handling may be worth the extra cost.
- Automated requests across a large broker list
- Recurring follow-up
- Clear in-app tracker
- No free tier
- Custom removals need the higher Unlimited plan

DeleteMe takes a more human approach than most rivals. Its team handles removal requests, including custom requests for sites that resist automation, and it sends quarterly privacy reports showing what was found and removed. That reporting helps if you want evidence, not just a dashboard claim, and it suits people with complex exposure, such as old addresses, multiple names or listings that keep returning.
The one-person plan listed in October 2026 was about $129 per year, with family plans higher. There is no cheap monthly option for the main plan, and the service still cannot remove data from every site, especially private databases and government records. If you want the most thorough, human-led cleanup and clear reports, DeleteMe is the strongest pick. If you want the lowest price, Incogni or Optery will do more for less.
- Human experts handle difficult removals
- Quarterly privacy reports
- Custom removal requests
- Higher price than Incogni
- No monthly billing for the main plan

Optery is the best place to start if you are unsure how exposed you are. Its free tier scans for your listings and gives you an exposure report, with self-service removal steps you can follow yourself. Paid plans then automate removals, with higher tiers covering more brokers and adding screenshot proof of each removal. That proof is useful if you want to verify claims rather than trust a dashboard.
Listings in October 2026 showed paid plans from about $39 per year for Core, with Extended and Ultimate higher, up to about $249 per year for Ultimate. The gap between Core and Ultimate coverage is large, so check which tier covers the brokers that actually list you. For transparency and a low-cost start, Optery is hard to beat. For full automated coverage at a mid-range price, Incogni is simpler.
- Free exposure report
- Screenshot proof on paid tiers
- Flexible plans from low cost to full coverage
- Full coverage needs the expensive Ultimate tier
- Free tier is self-service only
Aura is not just a removal service, it is a wider identity protection bundle. Alongside data broker removal, it offers credit monitoring, dark web monitoring, financial account monitoring, a VPN and antivirus, plus fraud support. That bundle suits people who want one subscription to cover several privacy and security worries, rather than buying removal and identity protection separately.
Listings in October 2026 showed individual plans from about $144 per year, or $12 per month on annual billing, with family plans higher. That makes Aura more expensive than Incogni for removal alone, and some features are US-focused. If you already have identity protection elsewhere, buy a dedicated removal service instead. If you need both, Aura gives good value for the bundle.
- Data broker removal plus credit and dark web monitoring
- VPN and antivirus included
- Family plans available
- Removal is part of a larger bundle, not a standalone cheap service
- Full service is US-focused
Kanary suits people who worry about more than people-search sites. It covers data brokers, social media exposure and AI tools, and it offers guided help for managing privacy settings and removals. That wider view helps if your concern is not just an old address on a broker site, but also photos, posts and data used by AI systems.
Listings in October 2026 showed Core at about $250 per year, with Advanced at about $500 per year for deeper monitoring and custom removals. That price is high compared with Incogni and DeleteMe, and it needs a clear reason to justify it. For most people, a cheaper dedicated removal service plus careful social media settings will cover the main risk. For people who want guided help across many exposure types, Kanary is worth considering.
- Covers brokers, social accounts and AI tools
- Guided privacy help
- Family discounts
- Higher price than most rivals
- Advanced tier costs much more
Privacy Bee is built for people who want detailed control over their online exposure. It offers data broker removal, breach monitoring and, on higher tiers, unlimited email aliases and broader coverage. That alias feature helps power users create separate addresses for different services, which reduces future exposure as well as cleaning up past listings.
Pricing in October 2026 listings was around $8 per month billed annually for entry tiers, with Pro and Signature much higher, so check the current plan page for the tier that matches your needs. The range of tiers can be confusing, and the cheapest plan does not include the full feature set. If you want a simple removal service, Incogni is easier to buy. If you want aliases and deep controls, Privacy Bee is the power-user pick.
- Large published coverage on higher tiers
- Unlimited aliases on Pro
- Detailed privacy controls
- Pricing is complex
- Best features need the expensive Signature or Pro tiers
EasyOptOuts is the budget pick for people who want basic removal without paying $100 or more a year. It focuses on people-search sites, sends opt-out requests, and rescans periodically to catch listings that return. At about $19.99 per year in October 2026 listings, it costs a fraction of the larger services, which makes it easy to try.
The trade-offs are real. Coverage is narrower than Incogni or DeleteMe, rescan intervals are longer, and there is no identity monitoring, VPN or human concierge service. If your exposure is mainly on common people-search sites, EasyOptOuts may be enough. If you have complex exposure or want proof and frequent monitoring, a larger service will serve you better, but at a higher price.
- Very low annual price
- Covers many people-search sites
- Simple service
- Fewer features than larger rivals
- Rescan interval is longer
- No identity protection bundle
OneRep offers a straightforward removal service with ongoing monitoring, aimed at people who want a simple signup and regular cleanup without learning a complex dashboard. You enter your details, it searches broker sites, sends removals, and monitors for listings that return. Family options let you cover more than one person under one account.
Pricing varies by plan, so use the official pricing page rather than a headline figure from a review, and check which brokers are covered on the tier you choose. OneRep does not offer the same proof depth as Optery or the same human reporting as DeleteMe, but it is a solid mid-range option. For buyers who want a simple, set-and-forget service and do not need a bundle, it is a reasonable alternative to Incogni.
- Straightforward removal workflow
- Ongoing monitoring
- Family options
- Pricing varies by plan and region
- Coverage claims need a plan-by-plan check
How we picked these
We compared official pricing pages, coverage claims and public reviews, and we kept services that are available in October 2026 and that truly send data broker removal requests, not just VPN or antivirus products. We weighed broker coverage, automation, proof of removal, rescan frequency, price and family options. We did not claim hands-on testing, and coverage numbers come from vendors and change often, so treat them as a guide, not a guarantee. A plain warning applies to every service here: no service can remove all personal data everywhere, and data in government records, private databases and sites outside its list will remain.
How to choose a removal service
Start with a free exposure report from Optery if you are unsure how much data is out there. That report shows which brokers list you, and it helps you judge whether a basic service will cover them or whether you need a higher tier. Next, decide whether you want removal alone or a wider bundle. Removal alone points to Incogni, DeleteMe or Optery, while a bundle points to Aura.
Check rescan frequency and proof, because removals fade over time. A service that rescans monthly and shows proof is more useful than one that cleans once and goes quiet. Also check how much personal data you must share to sign up, since removal services need identifying details to find your listings. Read the privacy policy, use a strong unique password, and keep the subscription active if you want listings to stay down, since cancelling often lets them return within months.
Frequently asked questions
What is the best data broker removal service?
Incogni is the best value automated pick for most people, DeleteMe is best for human handling and reports, and Optery is best for proof and a free start. Aura is best if you also want identity protection. The right pick depends on whether you value price, thoroughness, proof or a wider bundle most.
What is the best company to remove personal information from the internet?
No single company can remove all personal information from the internet, because government records, private databases and sites outside a service list remain. Dedicated removal services like Incogni, DeleteMe and Optery handle people-search and broker sites well. For the rest, you also need to tighten social media privacy, request removals directly from specific sites, and use aliases and careful sharing going forward.
How much do data broker removal services cost?
Prices range from about $19.99 per year for EasyOptOuts to about $250 per year or more for Kanary, with most dedicated services between $95 and $149 per year for one person. Family plans cost more, and higher tiers add coverage and custom removals. Always check whether the price is annual or monthly, since monthly billing is often higher.
Do data broker removal services really work?
They work for the brokers they cover, by sending opt-out requests and following up when listings return, but they do not make you invisible. Listings can return after you cancel, and some sites resist removal or require direct requests. Treat removal as ongoing maintenance, not a one-time fix, and check your own name on major people-search sites from time to time.
How long does data broker removal take?
Initial removals often take weeks, with some brokers responding faster than others and some needing follow-up. Most services report progress over the first one to three months, then continue monitoring. If a listing is stubborn, a human-led service like DeleteMe may handle it better than a fully automated one, but even then, some sites take longer or refuse.
Should I use a free data broker removal service?
A free tier, such as Optery free exposure report, is useful to see your exposure and to handle some removals yourself. Free tiers rarely automate the full broker list or monitor over time, so they suit people with time to follow up manually. If you want automated, ongoing removal, a paid plan is usually worth it, starting with the cheapest tier that covers your main brokers.
Sources
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