Best AI Visibility Tools in 2026

Profound is the most widely cited name in AI visibility, and for good reason. It tracks brand mentions across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, and it goes deeper than a mention count: it shows which sources the models cite, how competitors compare, and how sentiment shifts over time. That depth suits enterprise teams that report AI visibility to leadership.

Pricing is the barrier. Brand plans are custom for enterprise use, with a free trial offered, and agency pricing listed separately in 2026 comparisons. Small teams should trial Profound against a cheaper tool on the same prompt set, since the extra depth only pays off if someone acts on it each month.

Peec AI is built for SEO and content teams that think in prompts and keywords. It tracks brand performance across AI search platforms, lets you benchmark against competitors, and organises work by project and prompt set. That structure fits teams that already run keyword tracking and want an AI layer alongside it.

Pricing is plan-based, with Starter, Pro, and Advanced tiers, and published 2026 comparisons list entry pricing around $95 to $99 per month, so confirm the current rate and prompt limit before you buy. Peec AI suits agencies and SEO teams that will run it weekly. If you only need a one-time check, the free HubSpot grader below is a better first step.

Otterly.AI is the accessible entry point for AI visibility. Its Lite plan starts at $29 per month, or $25 per month billed annually in published comparisons, and it tracks brand presence across ChatGPT, Perplexity, and Google AI Overviews. Share-of-voice views and historical snapshots help small teams see whether their visibility is rising or falling.

Coverage is narrower than Profound, and entry plans cap prompts, so larger brands will need a higher tier. For a solo marketer or a small SEO team starting AI tracking, Otterly.AI is the tool we would try first, since the price makes a three-month test affordable.

AthenaHQ positions itself as a generative engine optimisation platform, not just a monitor. It tracks brand visibility across five or more AI platforms, including Claude, and pairs tracking with recommended actions for content and citation gaps. A free tier is available in published comparisons, which makes it easier to test than most enterprise tools.

The Starter plan, at $295 per month in published comparisons, puts AthenaHQ above the budget tier. It suits teams that want a plan of action, not just a dashboard, and that have content resources to act on recommendations. Check the credit system carefully, since prompt volume drives cost.

Scrunch AI combines AI search visibility tracking with a recommendation layer for generative engine optimisation. It tracks major answer engines, shows how your brand appears across the customer journey, and suggests content changes to improve visibility. That action focus sets it apart from pure monitors.

At $250 per month in published comparisons, Scrunch AI sits in the enterprise tier, and its value depends on acting on its recommendations. Teams without content capacity will get less from it than a cheaper tracker. Teams with a content team ready to publish will find its recommendations more useful than a raw mention count.

Trakkr stands out on coverage in 2026 comparisons, with eight AI platforms tracked, plus mention, citation, sentiment, and prompt-level tracking. It offers a free one-off scan and a 14-day trial, which makes it easy to test against your own brand before paying. At $100 per month in published comparisons, it sits between budget tools and enterprise platforms.

As a newer name, Trakkr has a shorter track record than Profound or Peec AI, so check its engine list and prompt limits against your needs. For teams that want broad coverage without enterprise pricing, it is a strong contender, especially if you test it on the same prompts as a rival tool.

Sight AI is different because it tries to close the loop: track where your brand is missing, create content to fill the gap, and publish faster. It tracks ChatGPT, Perplexity, Claude, Gemini, Grok, and other engines, and its public tier starts at $49 per month in published comparisons. That combination appeals to content teams that want tracking and production in one subscription.

The extra features add complexity, and Sight AI is newer than the enterprise leaders, so its long-term stability is less proven. If your team already has a content workflow elsewhere, a pure tracker may be simpler. If you want one tool to find gaps and fill them, Sight AI is worth a trial.

HubSpot AI Search Grader is the free starting point for AI visibility. It runs a one-time check on how answer engines describe your brand, with sentiment as a scored dimension, and it needs no subscription. That makes it ideal for a first audit before you spend on a monitor, or for a small business that only needs a baseline.

It is not a replacement for continuous tracking. It does not run weekly prompt sets, store historical trends, or track competitors in depth. Use it to confirm whether you have a visibility problem, then pick a paid tool above for ongoing monitoring if the answer is yes.