Best Visibility Analysis Software in 2026

Profound is the deepest tool on this list for a large brand that needs to know not just whether it appears in AI answers, but why and what to do about it. It tracks visibility across many answer engines, connects AI crawler activity to traffic data through integrations, and offers content agents that draft AI-optimized content based on the tracking data. For an enterprise team with several brands or markets, that combination of monitoring and action is the main reason to pay for Profound over a simpler tracker.

The trade-off is access and cost. Pricing is not published as a single simple figure in recent listings, with some sources quoting enterprise or agency pricing and others noting a trial, so a team should expect a sales conversation and a quote for its prompt volume. Smaller teams may also find the depth more than they need. For large brands where AI visibility is a board-level concern, Profound is our pick for the most complete platform.

Otterly is the easiest starting point for a small team that wants to see its AI visibility without a large budget. Its Lite plan starts at $29 per month, or $25 per month on annual billing in recent listings, and covers a small set of prompts across major surfaces including ChatGPT, Google AI Overviews, Perplexity, and Copilot. A seven-day trial lets a team test the data on its own brand before paying, which is a fair way to judge a new category.

The limits are modest but real. The entry plan covers fewer prompts and engines than the enterprise tools, and API access and some add-ons require higher tiers. Otterly is also primarily a monitoring tool, so teams that want automated content fixes will need another step. For a first AI visibility tool on a small budget, Otterly is our pick for value and clarity.

Peec AI suits SEO teams and agencies that want to dig into prompt-level data rather than just a single visibility score. Its entry plan, listed at $95 per month in recent US listings, covers 50 prompts and a subset of its engines, with analytics that show how a brand performs across prompts, competitors, and models. Unlimited team seats on paid plans help agencies share data with clients without paying per seat, and higher tiers expand engine coverage and project counts.

The catch is that the entry plan does not cover every engine, and some listings quote prices in euros, so a buyer should confirm the currency and engine list at checkout. Peec AI also focuses on analytics and recommendations rather than full content automation. For teams that live in prompt data and manage several clients, Peec AI is a strong and practical choice.

Scrunch stands out because it pairs visibility tracking with technical work on your own site. It tracks brand presence across AI engines, analyzes how AI crawlers interact with your site, and offers audits and page optimizations aimed at making pages easier for AI systems to read and cite. That technical angle suits teams that suspect their site structure, not just their content, is limiting their AI visibility.

The entry price is higher than the small-team tools, at $250 per month in recent listings, and some features, such as API access and certain engine coverage, sit on higher tiers. A seven-day trial helps a team test the audit findings before committing. For mid-size and larger teams that want both tracking and technical fixes in one tool, Scrunch is a credible pick.

AthenaHQ appeals to teams that want broad engine coverage without paying for a fixed prompt count they may not use. Its Starter plan starts at $295 per month in recent listings, and its credit model treats one AI answer as one credit, which can suit teams with uneven tracking needs. The free Essential plan, with a limited credit allowance, gives a genuine first look before any payment, which is rare in this category.

The credit model also needs care. A team that tracks many prompts daily can burn through credits faster than expected, so the monthly cost depends on usage patterns, not just the headline price. API access is a paid add-on on the entry tier, and optimization features sit higher up. For teams that want many engines and a free starting point, AthenaHQ is worth a trial, provided you model credit use first.

Semrush AI Visibility Toolkit is the natural add-on for a team that already uses Semrush for SEO, because it layers AI visibility tracking onto a platform the team already knows. Recent listings put it at $99 per month per domain on annual billing, with a modest prompt count on the entry tier, tracking presence across ChatGPT, Google AI, Gemini, and Perplexity. That integration means AI visibility data sits next to keyword rankings, backlinks, and site audit data, which helps an SEO team connect the two worlds.

The limit is scope and pricing shape. The toolkit is priced per domain, so tracking many brands or domains adds up, and the entry prompt count is smaller than some dedicated AI tools offer. Teams that do not already use Semrush may get more for their money from a dedicated tool. For existing Semrush users, though, the Toolkit is the lowest-friction way to add AI visibility tracking.

Ahrefs Brand Radar extends Ahrefs into AI visibility by tracking brand mentions across AI engines and search surfaces, building on the backlink and keyword data Ahrefs is known for. Recent listings put entry pricing from $199 per month, with a free checker available for a first look at a brand without signing up. For an SEO team that already relies on Ahrefs, Brand Radar keeps AI mention data in the same workflow as traditional research.

The trade-off is cost and packaging. Brand Radar sits on top of Ahrefs plans, and per-platform pricing details vary across listings, so a buyer should confirm the exact plan and add-on cost before budgeting. Teams that do not use Ahrefs may find a dedicated AI visibility tool cheaper for the same prompt count. For Ahrefs-centered teams, Brand Radar is a logical extension rather than a separate tool to learn.

BrightEdge is the classic enterprise search visibility platform on this list, and it has added AI search tracking to its broader content and search performance suite. For a large enterprise, its value lies in reporting across many pages, markets, and content types, with data that connects search visibility to content performance and business outcomes. That breadth suits teams with large sites and many stakeholders who need consistent reporting.

The cost is enterprise scale. Pricing is quote-only, implementation and onboarding take more effort than a self-serve AI tracker, and a small team will find much of the platform unused. BrightEdge is not a first tool for a startup, and it should be shortlisted only when enterprise search reporting is already a need. For large organizations that want search and AI visibility in one enterprise platform, BrightEdge remains a serious contender.