Best Tools for Tracking LLM Brand Visibility in 2026

Profound is the most complete platform in this list for large brands that need depth across many AI surfaces. Enterprise tiers track up to nine answer engines, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, and DeepSeek, and connect crawler activity to analytics tools. The platform tracks visibility, competitive benchmarking, citation analysis, and prompt volumes, and it also offers content agents that draft optimization work based on tracking data. For a brand team that must report AI visibility to leadership, that breadth is hard to match.

The cost and complexity are the catches. Profound does not publish a simple entry price for enterprise work, and a trial covers a limited prompt set and engines. Small teams will find the platform more than they need, and the full value only appears when prompts, markets, and rivals are all tracked at scale. For enterprise programs, though, Profound is our first place to look.

Peec AI suits agencies and in-house teams that manage several brands or markets from one account. Paid plans offer unlimited users, which removes the per-seat friction that makes other tools costly for larger teams, and prompt-level analytics show which questions drive visibility and which sources AI answers cite. Entry pricing starts at $95 per month for a limited prompt set and a subset of engines, with Pro and Advanced tiers raising prompt counts and adding more models. Enterprise plans add full engine coverage and API access.

The entry plan is a starting point, not the full product, since it covers three of six models on lower tiers. Teams that need daily tracking across many engines should budget for a higher tier. For agencies that need clean client separation and source-level insight, Peec AI balances price, usability, and depth better than most rivals here.

Otterly.AI is the best first step for a small team that wants to know whether AI answers mention its brand at all. The Lite plan starts at $29 per month, with a small prompt allowance and one workspace, while higher plans raise prompts, workspaces, and engine coverage. Core tracking covers ChatGPT, Google AI Overviews, Perplexity, and Copilot, with Gemini, AI Mode, and Claude available as add-ons on some plans. A free trial lets teams test the dashboard before paying.

The low price comes with limits. Fifteen prompts will not cover a large product catalog or many markets, and teams that need broad engine coverage will pay for add-ons or a higher tier. Otterly.AI also offers fewer optimization features than Scrunch AI or Goodie AI. For a first monitoring program on a tight budget, it is a sensible and honest starting point.

Scrunch AI goes beyond tracking by helping teams make their sites easier for AI crawlers to read and cite. It monitors brand presence across engines such as ChatGPT, Perplexity, AI Overviews, and Copilot, and it adds site audits and page-level guidance for AI discoverability. The Core plan is listed at $250 per month billed annually, with a higher monthly rate, and it includes a set prompt allowance and seats. A free trial lets teams test monitoring before committing.

Small teams may balk at the entry price, especially when Otterly.AI and Peec AI start lower. Scrunch AI makes sense when the goal is not just a visibility chart, but a fix list for pages that AI answers should cite. Technical teams that can act on crawler and content guidance will get more value here than teams that only want a weekly report.

AthenaHQ appeals to teams that want to try many engines without a large upfront commitment. It offers a free Essential plan with a limited credit allowance, where one credit covers one answer, and a Starter plan at $295 per month with a larger credit pool and broad engine coverage. Paid plans cover up to eleven engines on Starter, including Claude, which some rivals reserve for enterprise tiers. Dashboards, audit logs, and an optimization agent help teams turn tracking data into follow-up work.

Credit pricing can be harder to forecast than a simple prompt count, since answers across engines consume credits quickly. Teams should model a month of real prompts, markets, and rivals before choosing a tier. For teams that value engine breadth and a free way to test, AthenaHQ is a strong option, even though the Starter price sits above the budget tier.

Goodie AI positions AI visibility as a revenue question, not just a mention count. It tracks brand presence across major AI surfaces and links visibility work to optimization actions, with a monthly allowance of optimizations on its entry plan. The entry price is listed at $399 per month for a set prompt count, with a free trial for testing. That focus suits e-commerce and service brands that can measure how AI answers affect inquiries, signups, or sales.

The price rules out small teams, and the value depends on whether a team actually ships the suggested optimizations each month. A dashboard alone will not change AI answers, so Goodie AI fits brands with content and web resources ready to act. For those teams, the revenue framing makes it easier to justify the cost to leadership than a pure tracking tool.

Semrush AI Visibility Toolkit makes sense first for teams that already pay for Semrush, since it adds AI visibility data to familiar SEO workflows. The toolkit is listed at $99 per month per domain, with a limited prompt allowance, and it covers ChatGPT, Google AI surfaces, Gemini, and Perplexity. It is also included in Semrush One plans at a higher price, which bundle classic SEO and AI visibility. A free checker offers a few lookups per day for a quick brand check.

Teams that do not use Semrush may find a dedicated tool such as Peec AI or Otterly.AI simpler and cheaper for pure AI tracking. The per-domain pricing also adds up for agencies with many clients. For SEO teams that already live in Semrush, however, adding AI visibility there avoids a second tool, a second login, and a second report.

Ahrefs Brand Radar is useful when the question is not only your brand, but any brand in AI answers. It draws on a large prompt index, so teams can research rivals, categories, and topics without building a full prompt set from scratch. Coverage includes AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, and Claude on custom prompts, depending on plan. Pricing is listed from $199 per month per platform index, with a higher price for all indexes, and a free checker is available without signup.

The add-on model needs care. Tracking many platforms at once can push the monthly cost well above the entry figure, and there is no trial for the full toolkit. For research-heavy teams and agencies that need rival insight across many brands, Brand Radar is a powerful complement to a dedicated tracker. For a single brand that only needs its own visibility, a cheaper dedicated tool may be enough.