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aweber alternatives

AWeber Alternatives in 2026: 9 Tools Compared

AWeber Alternatives in 2026: 9 Tools Compared
Mailchimp logo
Our #1Mailchimp

All-round small business marketing · Pricing starts at: $13 per month

Open mailchimp.com
Kit logo
Close secondKit
Visit
MailerLite logo
Also solidMailerLite
Visit

Key takeaways

  • Mailchimp suits small businesses that want an all-round marketing tool, while MailerLite suits teams that want simple newsletters at a low price.
  • Kit suits creators and newsletter writers, while ActiveCampaign suits teams that need deeper automation and CRM tools.
  • Brevo suits lists with many contacts but modest sending, because it prices by emails sent rather than by subscriber count.
  • Free plans differ sharply: check contact limits, monthly send limits, and which features are locked behind paid plans.
  • AWeber itself is not listed here, since this guide covers alternatives only, so compare migration tools before you move a list.

Quick comparison

PickGreat forPricing starts atFree tier
MailchimpAll-round small business marketing$13 per monthYesVisit
KitCreators and newslettersSee websiteYesVisit
MailerLiteSimple low-cost newsletters$10 per monthYesVisit
BrevoSend-based pricing$9 per monthYesVisit
Constant ContactSmall businesses and eventsSee websiteFree trialVisit
ActiveCampaignDeep automation and CRM$15 per monthFree trialVisit
GetResponseFunnels, webinars, and email$19 per monthYesVisit
KlaviyoEcommerce email and SMS$20 per monthYesVisit
BeehiivNewsletter growth and monetisationSee websiteYesVisit

The best AWeber alternatives

These tools replace AWeber for email marketing, with lists, campaigns, automation, and landing pages. AWeber itself is not included as a product below. Prices are entry monthly rates for small lists where published, and most rise as your list or sending volume grows.

Mailchimp logo
#1

Mailchimp

Great for: All-round small business marketing

Open mailchimp.com
Pricing starts at$13 per month
Free tierYes
Mailchimp website
mailchimp.com homepage

Mailchimp is the safest switch for a small business that wants email plus a bit of everything else. Campaigns, landing pages, audience segments, and basic automation sit in one account, and integrations cover most stores, CRMs, and website builders. The editor is easy for a team member who has never built a campaign before.

The free plan is now limited, with a small contact cap and a monthly send limit, so it suits testing rather than a growing list. Paid pricing also climbs as contacts increase, which can surprise owners who add subscribers quickly. For a business that wants a well-known, well-supported tool, Mailchimp remains a solid AWeber alternative.

Why it made the list
  • Familiar editor and templates
  • Ecommerce and audience tools
  • Wide integration range
Keep in mind
  • Free plan has tight contact and send limits
  • Pricing rises fast as lists grow
  • Automation depth is thinner than ActiveCampaign
Kit logo
#2

Kit

Great for: Creators and newsletters

Open kit.com
Pricing starts atSee website
Free tierYes

Kit, formerly ConvertKit, is built for creators: bloggers, newsletter writers, podcasters, and course sellers. Subscriber management uses tags rather than duplicate lists, so one subscriber can sit in several segments without being counted twice. The email editor favours clean, personal-looking messages over heavy designed templates, which suits newsletters.

Paid plans cost more than MailerLite or Brevo at the same list size, and the design range is deliberately simple. That plain style is a feature for creators, but a drawback for brands that want rich visual campaigns. For a creator moving from AWeber to grow a newsletter audience, Kit is a natural fit.

Why it made the list
  • Creator-focused design
  • Tag-based subscriber management
  • Visual automation for sequences
Keep in mind
  • Paid pricing sits at the premium end
  • Design templates are plain by choice
  • Ecommerce tools are lighter than Klaviyo
MailerLite logo
#3

MailerLite

Great for: Simple low-cost newsletters

Open mailerlite.com
Pricing starts at$10 per month
Free tierYes
MailerLite app screenshots
App Store screenshots

MailerLite is the pick for teams that want simple email done well at a low price. The editor is clean, templates are easy to adapt, and landing pages, forms, and automation are included without a maze of menus. Small businesses, coaches, and nonprofits often find it covers everything they used in AWeber, for less money.

New accounts go through an approval review before sending, which can slow a first campaign. It also lacks the deep CRM and sales pipeline tools of ActiveCampaign. For straightforward newsletters, welcome sequences, and promotions, MailerLite is one of the easiest switches in this list.

Why it made the list
  • Clean editor
  • Generous free plan for small lists
  • Landing pages and automation included
Keep in mind
  • Approval process can delay first sends
  • Advanced CRM features are thin
  • Support hours vary by plan
Brevo logo
#4

Brevo

Great for: Send-based pricing

Open brevo.com
Pricing starts at$9 per month
Free tierYes

Brevo, formerly Sendinblue, suits lists with many contacts but modest monthly sending. Because paid plans price mainly by emails sent, a business with a large, quiet list can pay less than on a per-contact tool. The free plan allows unlimited contacts with a daily send limit, which is unusual and useful for testing.

The full suite covers CRM, SMS, WhatsApp messaging, and transactional email, which can feel broad for a team that only wants newsletters. Design tools are serviceable rather than standout. For a business that sends a few campaigns a month to a large list, Brevo is often the cheapest serious alternative.

Why it made the list
  • Pricing by emails sent, not contacts
  • Built-in CRM and SMS
  • Transactional email in the same account
Keep in mind
  • Contact caps apply on some lower plans
  • Template design is less polished
  • Learning curve for the full suite
Constant Contact logo
#5

Constant Contact

Great for: Small businesses and events

Open constantcontact.com
Pricing starts atSee website
Free tierFree trial

Constant Contact suits small businesses, nonprofits, and event organisers who want a guided, low-stress email tool. Campaign setup walks you through templates, lists, and sending, and event registration and social posting tools sit alongside email. Support by phone and chat is a real draw for owners who prefer talking to a person.

There is no permanent free plan, only a trial, so you must budget for a subscription from the start. Automation is also simpler than ActiveCampaign or Klaviyo, with fewer branching options. For a local business that sends regular newsletters and event invitations, Constant Contact is a dependable AWeber alternative.

Why it made the list
  • Simple campaign builder
  • Event and social tools
  • Phone and chat support reputation
Keep in mind
  • No permanent free plan
  • Pricing rises with list size
  • Automation is simpler than ActiveCampaign
ActiveCampaign logo
#6

ActiveCampaign

Great for: Deep automation and CRM

Open activecampaign.com
Pricing starts at$15 per month
Free tierFree trial

ActiveCampaign is the pick when automation matters more than a simple newsletter. Its visual builder supports branching, tagging, scoring, and CRM pipelines, so a lead can move from signup to sales follow-up without manual work. That depth suits agencies, coaches with funnels, and businesses with longer sales cycles.

The trade-off is complexity and cost. There is no free plan, and the full value only appears once you invest time in building automations properly. Pricing also rises with contacts. For a team outgrowing AWeber automation and ready to build real nurture sequences, ActiveCampaign is the strongest upgrade here.

Why it made the list
  • Powerful visual automation builder
  • Built-in CRM
  • Many integrations
Keep in mind
  • No free plan, only a trial
  • Learning curve for advanced automation
  • Costs rise with contacts and features
GetResponse logo
#7

GetResponse

Great for: Funnels, webinars, and email

Open getresponse.com
Pricing starts at$19 per month
Free tierYes

GetResponse suits marketers who want email, funnels, and webinars in one account. You can build a landing page, run a webinar, and follow up by email without stitching three tools together. Automation, segmentation, and ecommerce integrations cover most small business campaigns, and a free plan exists for small lists.

The interface packs a lot into each screen, which can overwhelm a first-time user. Webinar attendee limits and feature gates also vary by plan, so check the plan that matches your event size. For a course seller or marketer who runs live sessions, GetResponse is a broader alternative than a pure email tool.

Why it made the list
  • Email plus landing pages, funnels, and webinars
  • Automation builder
  • Ecommerce integrations
Keep in mind
  • Interface feels busy
  • Webinar limits vary by plan
  • Pricing rises with list size
Klaviyo logo
#8

Klaviyo

Great for: Ecommerce email and SMS

Open klaviyo.com
Pricing starts at$20 per month
Free tierYes

Klaviyo is the ecommerce pick in this list. It pulls order, browsing, and customer data from stores, then lets you build segments and flows around real buying behaviour: abandoned carts, post-purchase follow-ups, and win-back campaigns. SMS can run alongside email in the same flows, which suits stores with a mobile audience.

Pricing is the catch. Costs rise as active profiles grow, and a store with a large list can face a steep monthly bill. The data tools also need time to learn. For a store moving from AWeber to grow repeat sales, Klaviyo is worth the cost, but a simple newsletter sender should choose a cheaper tool.

Why it made the list
  • Deep Shopify and WooCommerce data
  • Strong segmentation and flows
  • SMS alongside email
Keep in mind
  • Costs rise fast as profiles grow
  • Learning curve for data and flows
  • Overkill for simple newsletters
Beehiiv logo
#9

Beehiiv

Great for: Newsletter growth and monetisation

Open beehiiv.com
Pricing starts atSee website
Free tierYes

Beehiiv suits writers and media-style publishers who want to grow a newsletter as the product itself. Growth tools, referral programmes, and a website for the newsletter come built in, and monetisation options help publishers earn from ads or paid subscriptions. The editor and audience tools are tuned for reading, not for retail campaigns.

General business email, such as store promotions and complex sales funnels, is thinner here than in Mailchimp or ActiveCampaign. Paid pricing also rises with subscriber count. For a newsletter creator leaving AWeber to focus on growth and publishing, Beehiiv is a strong, focused alternative.

Why it made the list
  • Newsletter-first design
  • Growth and referral tools
  • Monetisation options for publishers
Keep in mind
  • Email marketing for stores is thinner
  • Paid plans rise with subscribers
  • Fewer general business templates

How we picked these

We compared official pricing pages, feature pages, and migration guides for email tools that are live in October 2026. We kept only tools that support lists, campaigns, and automation at small business scale, and we left out developer-only sending services and tools aimed only at large enterprises. Where a price varies by list size or billing term, we used the entry published rate and noted that it rises with growth.

What to check before you switch

Start with list health, not templates. Export your AWeber list, remove bounces and long-inactive contacts, and check how each alternative counts contacts, since duplicate or unsubscribed contacts can inflate the price. A clean list makes migration cheaper and improves deliverability from the first send.

Test automation and forms

Rebuild your most important automation in the trial: a welcome sequence, a signup form, and a simple promotion. Check how tags, segments, and unsubscribes carry over, and whether your website forms and store integrations connect without custom code. A tool that looks good in a demo can fail on one integration you rely on daily.

Compare the true monthly cost at your size

Price each alternative at your current list size, then at double that size, since email costs grow with the audience. Add SMS costs separately if you plan to use them, and check send limits on free and entry plans. A tool that is cheapest today may not be cheapest after a year of list growth.

Warm up the new sender carefully

Send to your most engaged subscribers first, and watch open, bounce, and spam complaint signals before mailing the full list. Keep your old AWeber account readable until the new automations have run for a full cycle. Tell subscribers nothing has changed about content, only the sending tool, if you want to avoid confusion.

Frequently asked questions

What is the best AWeber alternative?

Mailchimp suits most small businesses, MailerLite suits low-cost newsletters, and Kit suits creators. ActiveCampaign suits deeper automation, and Klaviyo suits ecommerce stores. The best choice depends on list size, automation needs, and whether you sell online or publish a newsletter.

What are the best AWeber alternatives with a free plan?

MailerLite, Brevo, Mailchimp, Kit, GetResponse, Klaviyo, and Beehiiv all offer free plans, but limits differ. Check contact caps, monthly send limits, and locked features before choosing. A free plan that fits today may need a paid upgrade after modest list growth.

Is Mailchimp a good alternative to AWeber?

Yes, Mailchimp is a close, all-round replacement with campaigns, landing pages, and integrations. Its free plan is now limited, and pricing rises as lists grow, so compare it with MailerLite and Brevo at your list size. For simple newsletters, MailerLite is often cheaper.

Can I move my email list from AWeber to another tool?

Yes, most tools here offer import tools and migration guides for AWeber lists. Export contacts, tags, and custom fields first, and check how unsubscribes and bounces are handled on import. Run a test send to engaged subscribers before mailing the full list.

Which AWeber alternative is best for creators?

Kit suits creators and newsletter writers, with tag-based management and clean, personal-looking emails. Beehiiv suits publishers focused on newsletter growth and monetisation. Choose Kit for sequences and courses, and Beehiiv for a publication-led newsletter business.

Which AWeber alternative is cheapest?

Brevo often costs least for large lists with modest sending, because it prices by emails sent. MailerLite is often cheapest for small, active lists. Price each tool at your current and doubled list size, since the cheapest option can change as you grow.

Sources

  1. https://mailchimp.com
  2. https://kit.com
  3. https://www.mailerlite.com
  4. https://www.brevo.com
  5. https://www.constantcontact.com
  6. https://www.activecampaign.com
  7. https://www.getresponse.com
  8. https://www.klaviyo.com
  9. https://beehiiv.com

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