GBP Audit Checklist
Walk through an interactive audit of your Google Business Profile completeness with a saved score you can revisit. A guided funnel into deeper local optimization help.
Running a Google Business Profile audit is the fastest way to find the gaps that quietly cost you local map rankings, calls and walk-ins. This interactive checklist walks you through every part of your profile that Google rewards: name and contact accuracy, categories and services, photos, reviews, Google Posts and Q&A. Tick what you have done and the tool instantly calculates a weighted completeness score so you know exactly where you stand.
Unlike a static PDF, your Google Business Profile audit progress is saved in your browser, so you can revisit it after each round of fixes and watch the score climb. Critical items (like your primary category and review velocity) carry more weight than nice-to-haves, and the prioritized fix list always surfaces the highest-impact tasks first. Copy the summary, download it as a text file, or print it to PDF to share with your team.
When you are ready to move from a self-audit to tracking how those fixes change your real map-pack rankings across your service area, ProMapRanker turns this checklist into measurable results. Start free and see where you rank on a live geo-grid.
FAQ
What should a Google Business Profile audit cover?
A complete Google Business Profile audit reviews name, address, phone and hours accuracy, your primary and secondary categories, services and products, photo freshness, review volume and responses, Google Posts cadence, and your Q&A and messaging setup. This tool groups all of those into weighted sections so nothing important gets missed.
How is the completeness score calculated?
Each checklist item is assigned a weight based on how much it influences local visibility. Critical signals such as your primary category, NAP accuracy and review flow count more than optional touches like an opening date. Your score is the sum of completed weights divided by the total, shown as a percentage and a grade.
Is my audit data sent anywhere?
No. The entire checklist runs in your browser and your answers are stored only in your device's localStorage. Nothing is uploaded to a server, so you can audit as many profiles as you like privately and come back later to continue where you left off.
Related tools
GBP Category Finder
Search a bundled list of all Google Business Profile categories to pick the best primary and secondary categories for your listing. Right category choice is a top local ranking factor.
Open →GBP Description Generator
Build a keyword-rich, 750-character Google Business Profile description from your services, location, and USPs. Helps your listing read well and rank for local terms.
Open →GBP Hours Formatter
Turn messy opening hours into a clean, consistent format for your Google Business Profile, website footer and schema markup in one step.
Open →GBP Post Generator
Spin up Google Business Profile update, offer, and event posts from simple inputs with the right length and a clear call to action. Keeps your profile active for better Map Pack signals.
Open →GBP Profile Completeness Score
Score how complete your Google Business Profile is across the fields Google rewards, with a prioritized to-do list to climb the Map Pack.
Open →GBP Service Area List Builder
Generate a clean, deduplicated list of service-area cities and ZIPs for your Google Business Profile so service-area businesses set their coverage correctly.
Open →Track your real Google Maps rankings
These free tools get you set up - ProMapRanker shows where you actually rank across your whole service area on a geo-grid.
Start free - 150 credits