Event Schema Generator

Our free event schema generator builds clean, valid Event JSON-LD that you can paste straight into your page head. Whether you run concerts, workshops, webinars, or local meetups, structured data helps Google understand your event name, dates, venue, and ticket price so it can show rich event listings in search and on Google Maps. Fill in the fields, copy the script, and ship it.

This event schema generator nests a Place object for the venue and an Offer object for ticketing, and it formats your start and end times into proper ISO 8601 datetimes automatically. That means less hand-editing, fewer markup mistakes, and a better shot at the eligible rich result. Marking up events accurately is one of the quiet wins of local SEO, right next to keeping your Google Business Profile and citations consistent.

If you manage events for a local business and want to see how you rank across your service area on Google Maps, ProMapRanker pairs nicely with structured data work. start free and track your map rankings while your schema does its job in the background.

FAQ

What is Event schema and why do I need it?

Event schema is a piece of structured data (JSON-LD) that tells search engines the key facts about your event: its name, start and end times, location, organizer, and ticket offers. Adding it makes your event eligible for enhanced search features, which can lift visibility and clicks compared to a plain text listing.

Where do I place the generated JSON-LD on my site?

Paste the full script tag into the HTML of the specific event page, ideally inside the head section or just before the closing body tag. Use one Event block per event page. After publishing, test the page with Google's Rich Results Test to confirm it parses without errors.

Do the dates need a specific format?

Yes. Google expects ISO 8601 datetimes (for example 2026-09-14T19:00). This event schema generator converts your picked dates into that format for you, so you can use the simple date and time pickers and let the tool handle the formatting.