Conversion Rate Calculator

Use this free conversion rate calculator to turn raw traffic numbers into clear, decision-ready metrics. Enter your visitors and conversions and instantly see your conversion rate as a percentage, plus the projected revenue when you add an average order value. It is the fastest way to benchmark a landing page, ad campaign, or checkout flow without touching a spreadsheet.

Beyond the basic math, this conversion rate calculator models the upside of optimization. The what-if table shows exactly how many extra leads and how much additional revenue you would earn if you lifted your conversion rate by 10%, 25%, 50%, or 100% relative to where it sits today. That makes it easy to justify a CRO experiment or set a realistic target for next quarter.

Everything runs in your browser, so your numbers never leave your device. Local businesses tracking calls, bookings, or store visits can pair conversion math with map-pack visibility from ProMapRanker to connect rankings to real revenue. Start free to see where you rank.

FAQ

How do you calculate conversion rate?

Conversion rate is conversions divided by visitors, multiplied by 100. For example, 45 conversions from 1,500 visitors is 45 / 1,500 = 0.03, or a 3% conversion rate. This calculator does that math automatically and keeps the percentage accurate to two decimals.

What is a good conversion rate?

It varies widely by industry and traffic source, but most websites land between 1% and 4%, while well-optimized landing pages can reach 5% to 10% or higher. Rather than chasing a universal benchmark, use the what-if table here to set incremental goals against your own current rate.

How does average order value affect projected revenue?

Average order value (AOV) is the typical amount a customer spends per conversion. Multiplying conversions by AOV gives projected revenue, so even a small lift in conversion rate compounds into meaningful extra income. Leave AOV blank if you only want the rate and lead counts.