Best AI Search Visibility Checking Software in 2026

Profound is built as a dedicated AI search analytics platform, and its coverage is the widest in this list on Enterprise plans. It tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot and other engines, with prompt volume data, citation analysis and competitor benchmarking. Integrations with Search Console and crawler data help large teams connect visibility to traffic and site behaviour.

The trial covers only three engines, so new users should not judge full coverage from the trial alone. Enterprise pricing is quote-based, which suits large brands with multi-brand needs but not small teams seeking a quick self-serve price. If your team needs the broadest engine list with enterprise controls, Profound is the benchmark. If you need a low-cost start, look at Otterly or AthenaHQ first.

Otterly AI is the easiest entry point for regular AI search visibility checking. The Lite plan runs daily checks on a defined prompt set across core engines, including ChatGPT, AI Overviews, Perplexity and Copilot, with citation reports and competitor comparisons. That regular cadence matters, since AI answers change as models and sources update.

Limits appear at scale. Lite covers 15 prompts, and engines such as Gemini, AI Mode and Claude may sit on higher plans or add-ons, so confirm the engines you need before buying. For small teams, startups and solo marketers, Otterly gives a clear, affordable dashboard without enterprise complexity. Larger teams should compare prompt allowances with Peec and Scrunch before committing.

Peec AI stands out for reporting that non-specialists can read. It tracks brand mentions, position, sentiment, share of voice and cited URLs across selected AI models, with daily historical data and recommended next actions. Multi-country and multi-language tracking helps global brands compare visibility across markets on the same prompt set.

Model choice is the detail to confirm, since entry plans include a limited set of chosen models and higher plans expand that set. Pricing varies by region, so we list See website rather than a single figure that may not apply to your market. For marketing and SEO teams that need reports they can share with leaders, Peec AI is a strong, readable choice.

Scrunch AI goes beyond checking visibility by also checking whether AI systems can use your site well. It monitors brand presence across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta AI, and pairs that with an Agent Experience Platform that surfaces pages and content for AI crawlers. Persona and funnel views help teams see how different buyer types encounter the brand.

The entry price is higher than budget tools, and the value depends on using the fix layer, not only the monitoring dashboard. Teams that only want a mention count may find Otterly or Peec enough. Teams that want monitoring plus a prioritised list of site and content fixes will get more from Scrunch, especially when several brands or markets are involved.

Semrush AI Visibility Toolkit is the practical choice for teams already paying for Semrush. It tracks brand visibility across ChatGPT, Google AI surfaces, Gemini and Perplexity, with mentions, cited pages, sentiment and competitor benchmarking. Prompt and topic discovery helps teams build a prompt set from search demand, and the wider Semrush suite adds keyword and content context.

The Toolkit costs $99 per month per domain, billed annually, in addition to any Semrush subscription, and the entry allowance is 25 prompts. That makes it a mid-priced add-on for existing users rather than a cheap standalone checker. If your team already works in Semrush daily, the single workflow is worth it. If not, a dedicated tool may offer more prompts for the same price.

Ahrefs Brand Radar gives SEO teams two ways to check AI visibility. The AI Visibility Index tracks any brand across a large prompt set, while custom prompts let you test your own questions on a schedule. Both views report mentions, cited pages and AI share of voice, and prompts can be built from Ahrefs keyword data and People Also Ask questions.

As with other Ahrefs AI products, the index and custom prompts are separate, with different prices. The index starts at $199 per month per platform, with $699 for all platforms, so full coverage is an enterprise-level spend. A free brand checker offers a first look without signup, which helps before a sales conversation. For Ahrefs-heavy teams, Brand Radar adds AI data without a new vendor. For smaller teams, budget tools cover the core job.

AthenaHQ is unusual in this list because it offers an ongoing free Essential tier, with credits that let new users check visibility before paying. Paid plans expand engine coverage to 11 engines on Starter, with competitor insights, content priorities and an optimisation agent. That breadth suits teams that want to watch many engines, including Claude, on one platform.

Credit pricing requires care, since each answer uses credits and prompt volume drives cost. Starter pricing sits at $295 per month, so the free tier is best for testing and small checks, while paid use suits larger teams. If you want to try AI visibility checking without a trial deadline, AthenaHQ free tier is a good first step, followed by a paid plan only when prompt volume justifies it.

Goodie AI targets teams that want visibility data tied to business results, not only mentions. It tracks ChatGPT, AI Overviews, Perplexity, AI Mode, Copilot and other engines, and turns findings into a prioritised list of optimisations, with revenue attribution features on higher plans. That action focus helps marketing leaders justify AI visibility work in commercial terms.

Pricing is higher than budget trackers, and the number of monthly optimisations depends on plan, so check that allowance against your content output. Smaller teams may find the reporting depth more than they need, while larger brands with revenue goals will value the attribution angle. For teams that must show return on AI visibility work, Goodie AI is worth a trial alongside Scrunch and Peec.